This is a campaign that will resonate with hundreds of thousands of girls and women across the world – the language we use to describe personality characteristics varies depending on gender – if you are a little boy that asserts himself you are a “leader” if you are a little girl you are branded “bossy” a word full of negative connotations. All those little girls should be proud of these qualities. Not made to feel bad about them. By middle school girls are less interested in leading than boys, this is due to the conditioning taking place in those early years. This then continues on into adulthood. This is not okay. And #banbossy is working to change just that.
